Tail Mix is a brand of trail mix made to appeal to kids of all ages. The packaging is playful and colourful while being simple and informative.
Each flavour of trail mix has its ingredients illustrated on the packaging to provide a quick summary of what the consumer can expect. To tie this in to the brand as a whole, the variety pack— which includes all four flavours— has a mixture of illustrations from all of the packages.
Tail Mix has open ended branding, and could easily incorporate new creatures and flavours into the mix!